Wandering around New York City last spring, I stumbled onto a Dwell Studio sample sale. It was love at first sheet! It helped that I found king-size pillowcases for $10, and king-size sheets for $20, a drastic drop in price from the regular $300 Dwell Studio sheet sets selling online and in Colorado at the likes of Mod Livin’ and HW Home.
That luxury price point failed to prevent design glitterati from latching on to Dwell’s modern graphic prints, especially the ubercool crib sets. Tori Spelling chose some for her nursery, then touted them in an issue of Pregnancy & Newborn magazine. “(Husband) Dean and I love modern yet comfortable style,” she said. “We wanted that to be reflected in the baby’s nursery.”
The good news for mod lovers on a budget is that most major department stores have launched graphic bedding lines of their own. “The Triple B” (Bed Bath & Beyond) carries similar looks from Jonathan Adler. Macy’s has its Style & Co. brand. And now design blogs are abuzz with the announcement that Target is launching its own line of lower-priced Dwell Studio bedding.
Today’s Marni Jameson “Room for Improvement” column includes great advice for coordinating bedding like this with difficult décor colors. And anyone still feeling confused about the importance of thread count to comfort might do some reading on the topic. Turns out high-quality cotton is more important to producing comfortable sheets than high thread count, so I had to smile recently when I overheard a woman at the mall declare that “she never sleeps on any sheets with a thread-count lower than 300.” I bet that’s what she’s paying for her sheets, too.
What’s your take on thread-count?